Treat Yourself First Campaign Aims to Reduce Stigma for Healthcare Workers Seeking Mental Healthcare

March 5, 2025

A coalition of Minnesota-based professional associations has combined forces to end the fear and stigma that many healthcare professionals experience when in need of mental health services and support.

Called the Treat Yourself First campaign, the effort, which is funded by a 2024 Minnesota Department of Health grant, is designed to:

  • build awareness of stigma around help-seeking and create a supportive environment that encourages clinicians to prioritize their mental health and seek help when needed;  
  • create peer-to-peer messages and resources designed to amplify clinicians’ voices to reduce stigma surrounding mental health and seeking mental health care; and  
  • communicate to all Minnesota clinicians that there are effective, confidential resources available to help them battle burnout and fatigue and focus on their own well-being.  

“Even before the pandemic, burnout was a big deal, with 35-54% of nurses and physicians, and 45-60% of medical students and residents reporting symptoms,” said Edwin Bogonko, MD, MBA, president of the Minnesota Medical Association.
“The goal of the campaign is to normalize the process for clinicians and healthcare professionals to seek help for work-place related stresses and increase clinicians’ awareness of mental health issues and services,” Bogonko said.

On January 30, Sen. Liz Boldon (DFL – Rochester) introduced SF 831, which includes a one-time $250,000 appropriation to help promote the awareness and education campaign.

The coalition has also launched a website (www.TreatYourselfFirst.org) that includes resources for healthcare workers to use to get the help they need and to help promote it to their fellow healthcare workers.

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About the Treat Yourself First Coalition
Founded in 2024 by the Minnesota Medical Association, with support from the Minnesota Department of Health, the Treat Yourself First Coalition is a group of Minnesota-based professional associations working together to end the fear and stigma that many healthcare professionals experience when in need of mental health services and support.

Coalition members include: Minnesota Academy of Family Physicians; Minnesota Academy of Physician Associates; Minnesota APRN Coalition; Minnesota Chapter, American Academy of Pediatrics; Minnesota Chapter, American College of Emergency Physicians; Minnesota Chapter, American College of Physicians; Minnesota Dental Association; Minnesota Medical Association; Minnesota Nurse Practitioners; Minnesota Nurses Association; Minnesota Pharmacists Association; and Minnesota Psychiatric Society.  

About the Minnesota Medical Association
The Minnesota Medical Association is a non-profit professional association representing physicians, residents and medical students. With more than 10,000 members, the MMA is dedicated to being the leading voice of medicine to make Minnesota the healthiest state and the best place to practice.

About The Minnesota APRN Coalition
The Minnesota APRN Coalition is dedicated to improving patient access to, and choice of, safe, cost-effective healthcare providers by removing statutory, regulatory, and institutional barriers that prevent APRNs from practicing at the highest level of their education.

About Minnesota Academy of Family Physicians (MAFP) The Minnesota Academy of Family Physicians (MAFP) is a professional association dedicated to advancing the practice of family medicine in Minnesota. MAFP represents over 3,000 family physicians and residents committed to providing comprehensive, patient-centered care to individuals and families throughout their lifespan.

About Minnesota Pharmacists Association (MPhA) The Minnesota Pharmacists Association (MPhA) is a professional organization representing pharmacists and pharmacy technicians across the state of Minnesota. MPhA is dedicated to advancing the practice of pharmacy, promoting patient safety, and improving public health.

About Minnesota Psychiatric Society (MPS) The Minnesota Psychiatric Society (MPS) is a professional medical association representing psychiatrists in Minnesota. MPS is dedicated to promoting the highest standards of psychiatric care, advocating for patients, and advancing the field of psychiatry.

About Minnesota Chapter of the American College of Physicians (MN ACP) The Minnesota Chapter of the American College of Physicians (MN ACP) is a professional medical society representing internists and other specialists who provide internal medicine care. MN ACP is dedicated to enhancing the quality of care provided by internists and advocating for the specialty of internal medicine.

About Minnesota Nurse Practitioners (MNNP) The Minnesota Nurse Practitioners (MNNP) is a professional organization representing nurse practitioners in Minnesota. MNNP is dedicated to advancing the practice of nurse practitioners, advocating for patient access to quality care, and promoting the profession of nursing.

About Minnesota Nurses Association (MNA) The Minnesota Nurses Association (MNA) is a professional organization representing registered nurses in Minnesota. MNA is dedicated to advocating for fair wages, safe working conditions, and quality patient care.

About Minnesota Academy of Physician Associates (MAPA) The Minnesota Academy of Physician Associates (MAPA) is a professional organization representing physician associates in Minnesota. MAPA is dedicated to advancing the practice of physician associates, promoting patient access to quality care, and advocating for the profession of physician assisting.

About Minnesota Chapter of the American Academy of Pediatrics (MN AAP) The Minnesota Chapter of the American Academy of Pediatrics (MN AAP) is a professional organization representing pediatricians in Minnesota. MN AAP is dedicated to promoting the health, safety, and well-being of infants, children, adolescents, and young adults.

About MN Chapter of the American College of Emergency Physicians (MNACEP) The MN Chapter of the American College of Emergency Physicians (MNACEP) is a professional organization representing emergency physicians in Minnesota. MNACEP is dedicated to advancing the practice of emergency medicine, promoting patient care, and advocating for emergency physicians.

About Minnesota Dental Association (MDA) The Minnesota Dental Association (MDA) is a professional organization representing dentists in Minnesota. MDA is dedicated to promoting oral health, advocating for dentists, and advancing the practice of dentistry.

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