Mayo Releases Book on Social Media and Health Care
Date: 18-10-2012
[MMA News Now, Oct. 18, 2012] The Mayo Clinic Center for Social Media has released “Bringing the Social Media Revolution to Health Care,” a new book aimed at helping health care professionals use social media tools to promote health, fight disease and improve health care.
The announcement came as part of Mayo’s 4th Annual Health Care Social Media Summit in Rochester on Oct. 17.
In the book’s foreword, Mayo Clinic President and CEO John Noseworthy, M.D., explains the rationale for both the center and the book: "As stewards of the Mayo Clinic legacy and early adopters of modern social networking tools, we see an opportunity and feel a responsibility to help the broader health care system harness social tools safely and effectively.”
The book features essays by 30 industry thought leaders, making the case for social media in health care and offering inspiration and encouragement to both newcomers and experienced users of social media. Contributors are members of the Mayo Clinic Center for Social Media advisory board and Mayo's Social Media Health Network.
For more information, go online.
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